CROSSCREATORS
CROSSCREATORS is an augmented reality marketplace where augmented reality creators and brands have the opportunity to collaborate.
The use of augmented reality in digital marketing has increased significantly in recent years, which is actively used by large companies. In the case of comparison with traditional advertising, augmented reality content gives better results. The use of augmented reality significantly increases the engagement of potential customers and consequently the results of marketing campaigns. Globally, 67% of companies that use digital marketing campaigns are willing to use augmented reality content for their marketing campaigns. Classic digital marketing is working inefficiently and consequently, large companies have started to actively use augmented reality in order to increase their return on investment. However, it should be noted that augmented reality is not available to all companies and is mainly used by large companies, by these problems :
- Complexity – Augmented reality tools are complex and companies do not know what platforms to use for augmented reality.
- It is difficult to find professional creators, which is associated with spending a lot of time.
- Trust – is very low between brands and creators, which leads to many deals falling apart due to mistrust.
- High Prices – Marketing agencies that offer brands the production of augmented reality cost hundreds of thousands of dollars, which is not available to everyone
- In 2021 year, CROSSCREATORS won GITA start-up matching grants with an amount of 100,000 GEL.
Start-up valuation service
We determined the pre-money & post-money value of start-up CROSSCREATORS based on pre-revenue start-up qualitative & quantitative valuation methods.
Start-up business development service
We created a business development plan for CROSSCREATORS, which includes:
- Executive summary
- Description of start-up background
- Determination team and organizational structure of start-up
- Detailed description of innovation technology of start-up
- Market Analysis – determination Total Addressable Market – T.A.M
- Market Analysis – determination Serviceable Available Market – S.A.M
- Market Analysis – determination Serviceable Obtainable Market – S.O.M
- Determination main competitors
- Determination of future strategy of start-up development
- Determination commercialization strategy
- Determination & optimization of the business model
- Determination of development plan of start-up
- Planning a 5-year project budget for GITA start-up matching grants.
- Determination revenue drivers 5-year financial projection P&L statements for GITA start-up matching grants.
- Investment return analysis.
- Calculation of revenue growth rate and CAGR – Compound Annual Growth Rate for a 5-year projected period.
- Profitability analysis of 5-year financial projected P&L statements.
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